/* Magenet Universal Plugin code */ Philin's Blog: 2019

Tuesday, December 31, 2019

EComXFactor - The Ultimate Product Research Tool for your eCommerce Store



Above is an Instagram post on EComXFactor - The Ultimate Product Research Tool for your eCommerce Store. Just click on '>' button on the right side to swipe to the left for more pictures and information. A picture is worth a thousand words, so they say, and a video below is worth more.



So today guys, we're going to talk about how to increase your conversion rates in your Shopify or Woocommerce store. We're going to focus on improving conversion rates on your product page, so we're not going to talk about how to optimize the funnel in the checkout stage or the cart page. We're just going to focus on improving your product page, which elements you should use in order to improve your conversion and how to structure the product page correctly so you get the best conversion rates possible.

So this video is going to be all about how to increase conversion rates in your store it's going to have two parts.
The first part we're going to talk about what is conversion rate, where can you see your conversion rates? A few tips regarding how to analyze your conversion rates and I'm going to share with you 12 elements that promote conversion.

To Join Ecom X Factor, click HERE

In the second video, I'm going to share with you guys the page structure that we use in our Shopify and WooCommerce stores. We've done hundreds of split tests and this is the template that is working the best for us. I'm going to show you exactly which elements we use, where do we use them and why they are converting so well.

Before we upload any product page. I'm also going to share with you a few tricks and hacks that we use, in order to understand and get a few signals regarding if our product page is going to be good or not. So stay tuned until the end. I'm sure you're going to get tons of value from this video. Okay, let's start.

Conversion rates differ between pricing points. If you're selling a product for $9.99 Your conversion rates are probably going to be higher than if you're selling a product for $29.99 or $100. When people pay more, they do more research and the conversion rates are generally speaking going to be lower. So this is the first thing to take into account.

Because people are more likely to pay and make impulse buying, of a product that they really feel is solving a crucial problem in their lives. So let's say a posture corrector, is probably going to sell better than a bone for pets. And the last thing I want to emphasize is that conversion rates differ between markets.

You need to split test everything you do on your store because if the conversion rates are improving and you didn't AB test, you can't really know what is the reason behind the improvement of the conversions. Just the fact that you assume that something would work better doesn't mean that it will work better in the actual real life.

To Join Ecom X Factor, click HERE

The next thing is you must drive traffic to your website and learn the benchmarks. You can spend hours in Facebook groups and asking people what are their conversion rates and reading articles about conversion rates and stuff like that. But the most important thing is that you get to know the benchmarks of each niche and each market. What do I mean by this? As soon as you drive a lot of traffic for let's say cosmetic products in your store and you get to understand that cosmetic products, the conversion rate of cosmetic products in the US market are around 3% so from
now on, you know that every time you upload a new product in the same market and in the same niche, and if the conversion rates are lower than 3% so probably something is off with this specific product page or specific offer.

So where can we see your conversion rates? You can see them in the Shopify or WooCommerce analytics dashboard. Here's an example from one of our stores. As you can see you have here the add to cart conversion rate and sessions converted. The next place in which you can see your conversion rates are in your Google Analytics dashboard, and you guys if you haven't connected Google analytics yet, you should do so.

It's highly important. It's a really powerful tool that you can use to analyze and optimize your funnel. Here's an example from one of our stores. As you can see, I created a breakdown between desktop and mobile users. And this is very, very important because this way you can see two things. First of all, you can understand that if your performance in desktop is better, so you might as well consider targeting and creating ad sets that are desktop specific and not using only auto-placement and driving traffic only to your desktop website.

Let's cover now the majority of the elements that you can use in order to promote conversion. So the first one is scarcity. Highlighting items that are low in stock and making people, letting people know that the stock is running out. Here's a quick example from Amazon. Even Amazon uses these kinds of tricks. As you can see only two left in stock. This is a thing that obviously can promote conversion.

The next thing is creating a sense of urgency. Using countdown timers on your website, telling people that the limited-time promotion is ending by the end of the day or ending by the end of the weekend or ending before Christmas or whatever. Here's a quick example from Best Buys' website, as you can see here, they have a countdown timer, which is ending by the end of the day. The next thing is exit-intent popup.

This is not used so often in mobile versions because the popups don't look so well in mobile, but this is something that many websites do use in their desktop versions. Just let me show you guys an example. This is the Cinderella solution, one of the best offers running in the Clickbank affiliate network these days. I'm here watching the video and as soon as I go to the 'back button' I get this, this is the exit-intent popup.

Normally the website is going to try for the last time to convert you and make you change your mind instead of having. So as you can see here, they're telling me 'hold on, don't leave this page'. They might even offer me a promotion - 20% off or even ask me to enter my email and then they can re-market and send emails and try to convert me via email before I leave the website.

Okay. The next thing is having a lot of call to action buttons. You want to make the purchasing process as frictionless as possible for the buyer. So this means you have to have a lot of buttons, not too many, cause you don't want to confuse them, but you have to let them the possibility to start the checkout whenever they want.

So let me show you a quick example from what Russell Brunson, the founder of ClickFunnels is doing on his website.
So you see here that the call to action is 'yes, I want my free copy of the dotcom secrets'. Then you scroll down and suddenly You see another button 'ship my free copy. Now I'm ready to get started'... 'ship my free copy now, I'm ready to get started', 'Ship my free copy of dotcom secrets now,'

To Join Ecom X Factor, click HERE

The next thing is having social proof and testimonials. So I divide this into two. Testimonials is the first thing you must have customer reviews on your website and if you have images of customers using your product and benefiting from the main benefit of the product, obviously this is awesome. Also having video testimonials is something that can really promote the sale.

And the other thing is having social proof in a way that lets the people understand, let the customers understand that they are not alone on the website. People know this website that it's not a shady website and this isn't a
scam. So let's go back to the example of Clickfunnels, As you can see here, you have many different videos and testimonials of customers.

I'll show you another example from the Inspire Uplift website. So they have a lot of testimonials of customers. Obviously, in my opinion, it's better to have testimonials that are detailed and really emphasize and elaborate on the use of the product, how the customer, the potential customer can benefit from using it. And on the other hand,
this is a small social proof trick that an Inspire uplift is using. They took this widget and placed it under
the add to cart section.

And this basically whenever I entered the website and I see that I and the friends of mine have liked the Facebook page of this website, this gives me the understanding and the feeling that more people know this website and it's not a scammy website. The next element is product badging. So just using a small ribbon or even text saying that one product or one bundle or one type of product is the most popular or the best value or most recommended or anything like that can really improve the conversion rates and can make people choose this offer over another.

We tested something similar with a product of ours, and we just wrote next to one of the choices, which wasn't the cheapest one, We wrote 'most popular,' and people started buying this option more just because we wrote 'most popular,' we did an AB test, and we saw that the use of just writing 'most popular' has increased the conversion rate and increased the number of people who bought that specific option.

And this was amazing and something crazy that you should keep in mind as well. So product badging is highly essential. Another thing I'm going to talk about upsells and cross-selling. Cross-selling is selling a complementary product to your customers and showing them related products that can also help them. You guys probably know this from Amazon which uses it a lot. 'frequently bought together' and then they are offering you to buy a specific bundle,... customers who viewed this also viewed this and they give you ideas. It also makes you feel that this website is more legit and also might improve your AOV because if people, buy for example one thing and they think that even the other product can complement and help them solve their problems. So they might buy that product as well, and this will increase your AOV.

That's it for the first part of the video. Check out the second part of the video in which I'm going to share with you the page structure that we use for all of our product pages in our Shopify and WooCommerce stores. And I'm also going to share with you a checklist that you can use before you upload any product and launch a Facebook and Google ads.

To Join Ecom X Factor, click HERE

Sunday, December 29, 2019

Beach Party during Year End in Quayside Condo 2019



Last night, we had a year-end and post Christmas beach party 2019 at Quayside Condominium. Just click on the > button on the right side of the Instagram picture above to swipe to the left for more photos taken by me. There were many food counters like the main dishes, dessert, ice-cream, turkey, satay, drinks, and fried 'koay-teow.' I took the liberty to snap many photos and recorded videos to mark this yearly occasion. You will notice that the tablecloths were in red and green, a Christmas theme colors. There were many expatriates and locals there. However, some of the residents did not attend as they don't really like crowds and the very long queues for food. Before the start, there was a short fashion show dance with many white feathers. After dinner, there were sounds of firecrackers followed by singing and dancing. Thereafter, it was prize-giving to the lucky winners.

Thereafter, we went back while the party still continues. Next year, there will be Chinese New Year celebration party at Quayside Condo as well.

Friday, December 27, 2019

My Vacation in Genting Highlands


Above is a 1-minute video of my 3 days 2 nights short vacation in Genting Highlands recently from 24th to 26th December 2019. We drove there in the morning and reached at around 3:00 pm. Using the automated check-in machine, I chose near the lift for an extra $10. The video above was taken using InShot where the rendering was pretty fast with a list of free music to choose from like Christmas, among others. I can also add text, videos and still pictures, plus some funky animated gifs pictures for uniqueness.

I can also choose more stunning upbeat music from Sound Cloud which is a paid app. I really don't take note how much I spend on my blogging hobby and Instagram pictures or customized videos. On Instagram, the most you can add is a 1-minute video and more than that will be trimmed. Unlike YouTube, you can add more than 10-minute video for longer viewership to hit the minimum target of 4,000 hours of watching and 1,000 subscribers in 1 years to leverage and earn from your hard work.

Sunday, December 22, 2019

Splendid Christmas Decorations in Queensbay Mall, Penang



I was in Queensbay Mall recently and took the liberty to capture lovely winter theme decorations with furry lifelike reindeers, soft toy penguins, a giant Christmas tree with white flakes, and more. The 4th picture captured was a giant balloon with other hand-assembled colorful balloons for posterity. I also posted the pictures on Toluna, a survey app, and a website to earn a little moolah. The ambiance was cool with the winter environment and many patrons and visitors like myself took the splendid pictures.

They are so lovely and any decorations by Capital Mall owned by Singapore will surely be unrivaled anywhere. Except it is on a smaller scale here in Penang as compare to prosperous Singapore. Anyway, I would like to wish you all Merry Christmas for there is a Reason for this Season. And that is the birth of Jesus Christ as a Saviour to the whole world, born in Bethlehem. Enjoy your Christmas holidays, whatever your plans may be, and I shall go to a mountaintop resort in Malaysia for my short break.

Saturday, December 14, 2019

Create your Video with Video Jaguar


I was given the 3 individual LicenseKeys to Video Jaguar Frontend for Square Video Maker, Story Video Maker, and Ad Video Maker to test out the cloud software online. The above square video was created using the Square Jaguar Video Maker where I added my recent photos of Quantum of the Seas cruise from 27th to 30th November 2019, which is a part of the Royal Caribbean cruise line from Florida, the US. Hence, I took the liberty to add some sumptuous food photos and a photo of myself against a backdrop of the swimming pool deck.

Video Jaguar was easy to use with the wizard to guide you through and how to add the text and choose colors, plus a repertoire soothing music for videos to select. And if you have an online presence or business, you can add your logo too and the URL or website address.

However, the rendering took some time to create a stunning video that you like and customized to your photos and choices. You also have the opportunity to select free photos stock from Pixabay or select your own photos from your computer. Take note that you can only use Video Jaguar on a laptop or computer. Therefore, all photos taken from your iPhone or other smartphones have to be transferred to your hard disc first of the laptop or desktop.

For instance, I resized the photos to 800 pixels x 800 pixels to fit into my Instagram photos and videos. The rendering will be faster as well, compared to raw photos in the megabytes sizes. Hence, for optimum viewing, it is advisable to resize your photos and choose the font colors accordingly for clarity.

As readers of this blog of mine, you can go to >> HERE or copy and paste the website address https://dealspotr.com/getcode/Rp3eC to your browser and use my referral code, PHILIN so that you will save a whopping 80% on yearly subscription. Simply click on the link to be directed to the website and save more than half for the annual subscription of Video Jaguar.
Moreover, you can also check out the pricing of Video Jaguar >> HERE, by clicking on the link given.

Saturday, December 7, 2019

Quantum of the Seas Cruise - Swimming Pool Deck



Here is are some of the colorful children's pools onboard the Quantum of the Seas by The Royal Caribbean from Florida, the US. There was also a jacuzzi for the adults and children alike to get water massage. The view taken was from the outside and inside the ship as you swipe to the left or rather click on the button on the right side. The cruise was enjoyable and memorable. It was the first time we took this cruise from Matta Fair in Penang as it made its maiden voyage to stop by Penang's Swettenham Pier. There were about 15 decks or so if I can recall and this is the swimming pool deck. There are 5 free restaurants and 5 paid restaurants in Quantum of the Seas.

The complimentary restaurants are:
1. Windjammer Marketplace on Deck 14
2. Solarium Bistro on Deck 14
3. Cafe Two70 on Deck 5
4. Main Dining Rooms of Chic - Buffet, and Grande - A la Carte on Deck 3
5. My Time Dining on Deck 4

The paid specialty restaurants serving dinner only are as below. All on Deck 5:
1. Chef's Table
2. Chops Grille
3. Jamies Italian
4. Izumi Japanese Cuisine
5. Wonderland

We tried all the complimentary restaurants which were enough to cover our 4 days 3 nights cruise starting from 27th November 2019 till 30th November 2019.

Tuesday, December 3, 2019

Duh's Crown - A Pretty Orange Orchid



The above photo was snapped by me while on a short trip to Singapore. We visited Gardens by the Bay flower dome and I took the liberty to take these awesome orange orchids for posterity. I find it strange that they are nicknamed 'Duh's crown!' These orange orchids are genuine and carefully tended to with green fingers of the gardeners in the flower dome, a complete air-con building built of study glass where sunlight can penetrate through for photosynthesis - a process where plants make its own food out of oxygen, sunlight, and water. We need more greenery such as those planted in Singapore where there are no mountains except small Bukit Timah to run to in case of war! I just love the large repertoire of plants and flowers here. The flora and fauna make the ecosystem stable and sustainable.

Saturday, November 23, 2019

Sleek Lamborghini Marque





Above is vermillion or bright orange-red colored marque of Lamborghini, a sleek sports car on display as a dangling carrot of lucky draw prize for anyone who buys a condo in Penang. I forgot who the developer was but it was displayed next to Ideal Property, selling affordable homes like Havana 'a and Queen Residences. If you click on the right button of the top picture, you will see more details of the premier sports car. Though I love the look and its chic design, I am a little worried of those who won this car accidentally know their heads on the low roof of the car, that is typical in all sports car with a higher center of gravity to move fast and turn at corners.

Tuesday, November 12, 2019

Fine Dining at Affordable Price



Last night, the 3 of us, mom, spouse and myself had dinner at Coffee Signature - a restaurant for fine dining at an affordable price, or so as it was claimed. If you click on the right button in the middle of the picture, you will see the dishes we had: salmon with mango sauce, paired with asparagus and other veggies. My spouse had baked chicken with mushroom sauce topped with sliced Shitake mushrooms. Mom ordered the same dish as I did and the 3 of us have ginger lemon tea each. The ambiance was cozy with chandeliers and curtains embellishing the eatery. The owner was Dato Chew who used to open 8 Square Steamboat restaurant in Penang Times Square that was closed some time back since MBI wanted to use the space. 8 Square was nostalgic for me since my late dad used to love this place, absorbing the flower lights and kinetic lights, a beautiful view from his favorite table. Next month, will be dad's first death anniversary as he departed to be with Jesus on 17th December 2018 due to 5th cardiac arrest.

Now, mum is left and I want to make her life as pleasing as possible by bringing her out for dinners and giving her some allowance to spend. All women love shopping, don't they? Regardless of age.

Wednesday, October 30, 2019

Changed my Mind due to Family Objection

After discussing with my family about the landed terrace house, my family is strongly against it, as the bank interests alone cost half a million dollars if paid in 20 years. Hence, I asked for bank rejection letters in order to get back my earnest deposit for 10 Denai Pinang 16 which cost $1.75M and another at 2A Denai Pinang 8, Phase 1 of Azira. It is located opposite Quayside and Straits Quay. It is a 2.5 storeys terrace house with a big garden or greenery behind but the porch can only accommodate 2 small cars. The owner of the first house, Mr. Lim, was elated when I decided to buy and promptly bought a $60k house for his daughter in Singapore. Now he is short of cash and I don't know what to do with him. I have requested 2 loan rejection letters and will get back my earnest deposit. The second one was the owner of Converse, apparently downgrading to sustain his struggling business with 4 outlets in Prangin Mall, Gurney Plaza, and Queensbay Mall, and another in Butterworth.

Sunday, October 20, 2019

Sunway Cassia's interior designing was awesome

I am contemplating buying a landed terrace house in Straits Quay, Tanjung Toking for 1.84 M after bargaining hard from 1.88 M. It is a 2.5 storeys high terrace house in a gated community in Phase 1. I also went house hunting in Sunway Cassia and IOI Stramaz Residences in Sungai Ara, but those places are a bit off for me since Sunway Cassia was facing a low-cost Malay apartment on the way to the gated guardhouse. Although the interior designing was superbly done and supposedly cost $250 k, the disadvantage was I saw a Malay vagabond hanging around the low-cost Malay apartment, which is a big no-no.

Wednesday, October 9, 2019

Feng Shui by Wikipedia

According to Wikipedia, Feng shui also known as Chinese geomancy, is pseudoscience originating from ancient China, which claims to use energy forces to harmonize individuals with their surrounding environment. The term feng shui literally translates as "wind-water" in English. This is a cultural shorthand taken from the passage of the now-lost Book of Burial recorded in Guo Pu's commentary: Feng shui is one of the Five Arts of Chinese Metaphysics, classified as physiognomy (observation of appearances through formulas and calculations). The feng shui practice discusses architecture in terms of "invisible forces" that bind the universe, earth, and humanity together, known as qi.

Historically, feng shui was widely used to orient buildings—often spiritually significant structures such as crystals, but also dwellings and other structures—in an auspicious manner. Depending on the particular style of feng shui being used, an auspicious site could be determined by reference to local features such as bodies of water, or stars or the compass.

Tuesday, October 8, 2019

bitdoubler.co my review


I am into anything that makes money including cryptocurrency. For those of you who would like to invest in Bitcoins, check out the link >> bitcoin doubler by clicking on it to find out more information. I invested via this link 4 months ago for 0.5 BTC and now it has doubled to 1 bitcoin which is worth a lot of money. Right now I managed to withdraw 1 BTC that is worth 34,487.37 Malaysian Ringgit! Yes, that is correct.


Investing in Bitcoins has made many internet millionaires in a jiffy. You can also google up on Bitcoin or click on the link given to find out more information. It is a virtual currency or cryptocurrency that uses the Blockchain technology to mine for more Bitcoins. The website is very well developed with some yellow lines animation and the minimum to invest is 0.0003 BTC

Monday, October 7, 2019

Sold 4 Umbrellas for a measly $28

I think it was a steal to sell 3 Golf umbrellas and 1 normal umbrella for $28. Well, I had to get rid of too many umbrellas given free especially by banks like the long golf umbrellas. They take up too much space and lie doing nothing as I have my own usual umbrellas that I put in the car for rainy days. With too many things, the place looks cluttered and now it is time I sell my stamps and first day covers collected since childhood. These will bring a premium if you have the time to do some research. There are the professional stamp sellers that will queue for first-day covers and mint sheets to sell at the right time whenever they are available at the post office.

Thursday, October 3, 2019

Tired - Came back from JB

I was in Johor Bahru yesterday, waking up as early at 4:20am to blog a little and then get ready to have breakfast and thereafter to the airport to catch the 7:00 am flight by Air Asia, which flies direct from Penang to Johor Bahru. We went there to collect a down payment cheque for sports courts to be completed in a timely manner. The boss also bought up the franchise of DoubleTree by Hilton in JB and also owned the next block which is a health specialist center. The meeting was fruitful and we spent hours at the site. I love the hospitality and the lunch treat of Hakka food consisting of all vegetables, tomato omelet and ginger steamed fish. Boy, it was filling and it seems that I ate for 2 meals! - lunch and dinner. We came back a little tired as the flight was delayed for 1 hour at the JB Senai International Airport.

Tuesday, September 17, 2019

What is Ezoic? If you have 10k visits a month


A Platform For Publishers


Ezoic provides web publishers with automated website intelligence for their ads, content, layouts, and more.

Ezoic leverages machine learning to better understand website visitor behavior. This includes the ability to collect important data and automate decisions that improve visitor experiences, SEO, and website earnings.

How Does Ezoic Work?


Ezoic allows website owners, brands, publishers, and bloggers to easily add and improve parts of their websites. This includes the ability to increase revenue and improve visitor experiences by using artificial intelligence to automate important decisions.

Publishers can use Ezoic to perform automated visitor segmentation, make their websites faster, improve security, implement the web’s latest mobile technologies, and much more.

Ezoic puts the power of Big Data in the hands of web publishers and gives them the ability to easily automate smart actions that can help them deliver their audiences better experiences.

Starting With Ad Tester®

Most Ezoic publishers start out using Ad Tester. Ad Tester is an application available on the Ezoic platform that lets publishers test thousands of potential ad locations at once.

Ezoic learns which ad combinations improve UX metrics and increase website revenue, then customizes every web visit to how past visitors have responded to different ad combinations.

Publishers can use all of their existing ad partners (AdSense, etc.), leverage the thousands of partners already inside Ezoic, or a combination of both when using Ezoic.

Tuesday, September 10, 2019

Pexels.com - Free Graphics


Do you know that you can get FREE graphics without copyright from Pexels.com? There are vector graphics that can scale to the maximum size and there are so many choices where one is spoilt for a variety of various graphics categories. Yes, you can use them freely in your blogs, banners, etc. The above image or a rather abstract picture was taken from pexels.com. They are high quality, good resolution for maximum viewing size and with smaller sizes to choose from. Another interesting image editing software that is free to use online is Canva.com. Personally, I have yet to experiment with it but it seems Canva is good for adding text to promote your products or as an eye-candy.

Saturday, September 7, 2019

Grace of God



Have you heard of Don Moen? Well, he's a famous Gospel singer, well-known for his song, "God is Good, All the Time." Grace is unmerited favor from God and what we don't deserve, we receive. This is certainly good news to all of God's children. We need encouragement daily in this every day grind of life of hustle and bustle to survive and pay the bills, put food on the table, etc. As we cannot depend on others too much, we have to be independent financially and save up towards retirement which, to me, is just a few years away. Today is a Sunday, I shall take the liberty to update my blogs aross different platforms.
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